An educational chapter has been opened in a very respectful way.” “Houses’ websites are fuelled by formats adapted for millennials: inspirations are shared directly by the designers, imagery is vibrant rather than formal, film visits of ateliers, share cultural experiences with creative communities, tutorial films. “Millennials in search of constant expertise add vitality to the subject new technologies are a formidable ally to develop crafts and materials – a ‘new’ haute couture for this new generation,” he continues. “Whereas haute couture was usually reserved for older women, we have witnessed an interesting phenomenon of generational change, and millennials are now intelligently included,” says Toledano. Up against the digital revolution and a new, younger audience, the FHCM has had to remain agile to keep the heritage practice of couture relevant.
Following a few (equally wordy) iterations, the name was changed to today’s slightly sleeker Fédération de la Haute Couture et de la Mode in June 2017, and includes the three aforementioned cabinets: Mode Féminine, Mode Masculine, and Haute Couture. When founded in 1868, the FHCM was known as the Chambre Syndicale de la Couture or des Confectionneurs et des Tailleurs pour Dame (clothing manufacturers and tailors for women).
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